direct-to-consumer (DTC)
7 Transformations Shaping the Future of the HCP Supplement Channel
The health care practitioner (HCP) supplement channel is undergoing a profound shift. What was once a distinct, professionally insulated space has evolved into a more complex, hybrid ecosystem—one that challenges legacy assumptions and demands new strategies from both established and emerging brands. At Pure Branding, we’ve helped pioneer many of the brand and market strategies ...
The 6 Costs of Entry for DTC Supplement Brands
There is no question that growth in direct-to-consumer (DTC) business has exploded over the last decade. Many digitally native brands have disrupted their industries, demonstrating the power that comes with owning your customers’ experience. DTC e-commerce sales have tripled in the past six years, and analysts predict sales will reach $150–$200 billion in the next ...
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