Diverse NPD opportunities
New Research Reveals Shifting Priorities in Active Nutrition
by Shari Barbanel |
December 23, 2019
Exclusive research has shown clear changes in the preferences and priorities of the active nutrition market, which will shape its progression in 2020 and beyond. The collaboration between FrieslandCampina Ingredients (The Netherlands) market research experts, FMCG Gurus, pinpoints three overarching global trends. Tapping into “a holistic approach to health,” “conveniently nutritious” and “conscious indulgence”will help ...
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