Formulating Nutraceuticals for Children

The children’s vitamin market was first pioneered in 1960 by Miles Laboratories, the original creators of the One-A-Day chewable multivitamin, Chocks. Realizing the benefit of marketing to children, a licensing agreement was made with Hanna Barbera and the Flintstones Chewable Multi-Vitamin was born in 1968, later expanding into gummies and adding various other recognizable kid-friendly ...