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Trademark and Brand Protection Strategies: United States and Abroad

by Manon Burns and Ryan Kaiser | January 12, 2023

A trademark is a word, symbol or phrase (or even a smell or sound) that is used to distinguish the source of goods and services on the market from every other brand out there. As opposed to copyright or patent rights which expire, trademarks can last in perpetuity if properly maintained. This provides enduring value ...

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