energy jelly beans

Kid Twists on Adult Products: Creating a Story of the Unexpected

by Bevery Emerson | November 28, 2014

Adult gummy vitamins, energy jelly beans, vitamin C lollipops, all of these dosage forms and more are helping to drive sales in the supplement space. What is appealing about them? Certainly, they help with “pill fatigue,” an ever-present issue in this category, but beyond that, I think they offer something unexpected. A twist on the ...

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