Evidence
Beyond Claims: The Future of Evidence-based Brand Validation
How data-driven proof is becoming the foundation of consumer trust and investor confidence. The Industry Is Hitting an Inflection Point The nutrition and wellness industry is experiencing a fundamental realignment, one where credibility, not creativity, has become the defining competitive advantage. For decades, supplements and functional foods relied on marketing-led claims, compelling narratives, and broad, ...
Gencor Rebrands as Saanroo
After 25 years of leadership in the nutraceutical and pharmaceutical industries, Gencor (Austin, TX) is now Saanroo, marking a new era focused on science-backed wellness solutions. This rebrand reflects the company’s renewed commitment to delivering innovative, evidence-based ingredients for nutraceuticals, beauty and cosmeceuticals, health care practitioners, and the functional food and beverage industries, according to ...
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