Formulation in NPD

Driving New Product Development

by Evelyn Reinson | May 1, 2022

The Driver of New Product Development: The Empowered Consumer Today’s supplement consumers have more options, more knowledge and higher expectations than ever before. They know the difference between an ad and a listing or a review and a sponsored post. This consumer skips the marketing jargon and heads to the comment section, they have Google ...

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