Survey of 10,000 People Confirms a “Mushroom is a Mushroom”

Nammex (Gibsons, BC, Canada) recently commissioned a survey of 10,000 people in the U.S. on mushroom terminology that makes the consumer’s definition of what a mushroom is clear: it’s a mushroom. “We commissioned this survey as a logical extension of our campaign for clarity and accuracy in mushroom product labeling,” said Skye Chilton, Nammex CEO.  ...