Gaia Herbs
Why Successful Supplement Brands Don’t Lead With the Science
Science is critical, but when everyone is making the same claims, science becomes the cost of entry—and just noise to the consumer. If there is a single rallying cry I’m helping our clients in the dietary supplement space get on board with, it’s “Don’t lead with the science!” I speak about this topic from a ...
Gaia Herbs Presents ID Validation Program at USP Workshop
Gaia Herbs (Brevard, NC) was the only natural products industry representative invited to present at a U.S. Pharmacopeial Convention (USP) workshop hosted last week at the agency’s national headquarters in Rockville, MD, reported the company. The event, titled “DNA Methods for Quality Control of Botanical Products,” was co-organized by several other government departments including the ...
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