Gen Z
Gen Z is Here: How to Attract, Engage and Retain Them
For most of my career, I’ve worked closely with young professionals, guiding them from college into the workforce. In doing so, I’ve had the unique advantage of witnessing firsthand how each new generation brings fresh expectations, values and work styles. Through the internship mentorship program at Pitch Publicity, I gain a direct window into these ...
Bone and Joint Health for Gen Z and Millennials
Why formulating bone and joint support products for younger adults will help broaden their choices—and how to make potential lifelong brand devotees. If it’s not going to help their sex appeal, then they don’t care—this has always been the prevailing idea about supplement purchase motivation of younger adults. That is largely true—however, the newest kids ...
Consumers Demand Increased Sustainability Credentials From Their Food and Drinks
Kerry (Ireland) has released new research which reveals that consumers’ expectations around sustainability are rapidly evolving with a growing number demanding increased sustainability benefits from their food and beverage products. The survey of more than 14,000 consumers across 18 countries uncovers key consumer associations with sustainability and is one of the largest surveys of this ...
Looking Beyond Generations for Consumer Insights on Supplements
Although you’ve probably heard otherwise in the media, let’s start with the obvious: not all Millennials are alike. And yet, time and time again we are asked by dietary and herbal supplement companies, “What do Millennials want?” This question often comes from the mindset that Millennials act as a single group. It’s like asking, “How ...
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