Generation Z
![[Sponsored Content] Driving Sustainability in Nutraceuticals: How Ingredient Brands Are Raising the Bar](https://niemagazine.com/wp-content/uploads/2023/10/Nutra_white-paper_image1-940x400-1-300x230-1715182805.jpg)
[Sponsored Content] Driving Sustainability in Nutraceuticals: How Ingredient Brands Are Raising the Bar
Summary Health-minded consumers, especially Generation Z, value nutraceutical companies with sustainability embedded into their corporate philosophy – from product development to packaging. This article discusses how responsible companies are responding to the consumer call for greater sustainability by implementing environmentally friendly manufacturing practices that ultimately lead to waste reduction, improved supplier communications and lower supply ...
Bone and Joint Health for Gen Z and Millennials
Why formulating bone and joint support products for younger adults will help broaden their choices—and how to make potential lifelong brand devotees. If it’s not going to help their sex appeal, then they don’t care—this has always been the prevailing idea about supplement purchase motivation of younger adults. That is largely true—however, the newest kids ...
Ashwagandha in the Age of Stress
We are living through times of huge stress. As Innova Market Insights noted in 2020, “Recent events have had a significant effect on mental wellbeing, with many people facing increased rates of anxiety off the back of the COVID-19 pandemic.”1 Since then, of course, new sources of uncertainty have emerged—inflation, economic volatility and a seemingly ...
Formulating for Generation and Gender
No two individuals are exactly alike, but at certain stages, we tend to share common health concerns, characteristics and traits. Of course “one size does not fit all,” which is why years ago, multivitamins branched out from just being formulated for “adults” and for “children.” Formulating for generation and gender makes simple sense. But there ...
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