Golan Raz
“Cardiovascular Calm” Messaging Has Consumer Appeal, Lycored Research Shows
The idea of “calm” resonates with consumers of products for cardiovascular wellness, research has shown. Lycored (Be’er Sheca, Israel) surveyed 505 men and women in the U.S. and the U.K. All were over the age of 50, the age group most likely to purchase supplements for cardiovascular wellness. They were asked what they saw as ...
Lycored Calls on Industry to Write to a Stranger During Coronavirus Crisis
Lycored (Israel) is calling on the nutrition industry to reach across the quarantine divides and nourish people in need of connection during the coronavirus crisis. The company is encouraging industry professionals to write an anonymous note of encouragement, appreciation or general positivity to a stranger. The letters will be printed and included in meals being ...
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