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Gencor Rebrands as Saanroo

by Shari Barbanel | November 5, 2025

After 25 years of leadership in the nutraceutical and pharmaceutical industries, Gencor (Austin, TX) is now Saanroo, marking a new era focused on science-backed wellness solutions. This rebrand reflects the company’s renewed commitment to delivering innovative, evidence-based ingredients for nutraceuticals, beauty and cosmeceuticals, health care practitioners, and the functional food and beverage industries, according to ...

Companies Serving Health Care Practitioners Need Specific Support

by Luke Huber | October 8, 2021

Companies that market supplements and functional foods predominantly to health care practitioners have unique interests and challenges that require specific support. How can these companies best serve and be in tune with health care practitioners who monitor and advise patients’ supplement use? Trust between patients and their health care professionals is critical for providing quality ...

OmegaQuant Partners with Standard Process to Offer Omega-3 Index Test Kit

by Shari Barbanel | April 29, 2020

OmegaQuant (Sioux Falls, SD) has partnered with Standard Process (Palmyra, WI) to offer an Omega-3 Index testing kit to help health care practitioners better educate and support patients’ health. By partnering with OmegaQuant, the premier lab for Omega-3 Index testing, Standard Process is better able to help patients support conditions related to cardiovascular health, brain health, and a ...

Nestlé Extends Consumer Health Care Portfolio by Acquiring Atrium Innovations

by Shari Barbanel | December 19, 2017

On December 5, Nestlé announced that it agreed to acquire privately held Atrium Innovations, a global leader in nutritional health products, from a group of investors led by Permira Funds for $2.3 billion in cash. Atrium’s 2017 sales are expected to reach almost $700 million.    The move supports Nestlé’s pursuit of growth opportunities in consumer health ...

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