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Eighth Annual NIE New Ingredient Awards Call for Entries

Ingredients to Consider


That’s Soporific!

by Lisa Schofield | April 1, 2025

Night after night of healthy, rejuvenating sleep is elusive for many people. Here’s the trick: They have to relax first. Figuring out a new formula to help people relax and enjoy a sound slumber shouldn’t make you lose sleep—there’s tremendous impetus for entering this space, and many strong ingredients to work with. And there are ...

Targeting Emerging Markets in Sports Nutrition

by Lisa Schofield | October 6, 2015

For a wide variety of active individuals, achieving a personal best—whether it’s an endurance sport such as long-distance running, cycling or swimming; or the ability to lift heavier weights, or improving one’s tennis swing, or acing new yoga poses—is a feeling of personal fulfillment that is so deep because it’s hard won. The growth of ...

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