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Botanical Solutions: Bridging Traditional Knowledge and Modern Science

by Joy Choquette | October 1, 2025

What’s New in the Herbs & Botanicals Market Now? If one had lived thousands of years ago, terms like “materia medica,” “poltice” and “plasters,” would have been the norm when it came to health and medical approaches. Many of the earliest medical writings referred to herbs used to heal illnesses, said “The Earliest Herbals,” an ...

9 Things You Need to Know about the Post-Pandemic Supplement Consumer

by Yadim Medore | June 3, 2024

Supplement sales are up year over year. More people than ever take vitamins, herbs and supplements on a regular basis. Post-pandemic life for supplement brands is great, right? The short answer is that it depends on what kind of supplement brand you are and how you engage with your target consumers. Like everyone else, the ...

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