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Eighth Annual NIE New Ingredient Awards Call for Entries

Lack of Differentiation


Is Your Brand Still Relevant in the Ever-changing Supplement Market?

by Yadim Medore | October 8, 2021

We pose this question about supplement brand relevance in the middle of a pandemic—at a time when sales of supplements are at all-time highs, and the issues for many companies center on maintaining inventory and protecting the supply chain rather than worrying about sales. In truth, supplements as a whole have never enjoyed such relevance ...

Is Your Brand Still Relevant in the Ever-changing Supplement Market?

by Yadim Medore | October 29, 2020

We pose this question about supplement brand relevance in the middle of a pandemic—at a time when sales of supplements are at all-time highs, and the issues for many companies center on maintaining inventory and protecting the supply chain rather than worrying about sales. In truth, supplements as a whole have never enjoyed such relevance ...

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