LDL cholesterol

“Cardiovascular Calm” Messaging Has Consumer Appeal, Lycored Research Shows

by Shari Barbanel | May 6, 2020

The idea of “calm” resonates with consumers of products for cardiovascular wellness, research has shown. Lycored (Be’er Sheca, Israel) surveyed 505 men and women in the U.S. and the U.K. All were over the age of 50, the age group most likely to purchase supplements for cardiovascular wellness. They were asked what they saw as ...

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