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Kemin Launches New Vision and Logo
Kemin Industries (Des Moines, IA) has unveiled its new global vision and logo to align the company strategically for 2042 and beyond. The new vision, “Kemin strives to sustainably transform the quality of life every day for 80 percent of the world with our products and services,” lays the groundwork for strategic growth and priorities ...
Certifications: A Matter of Trust
On nearly any consumer product, one may find a wee logo. Some people may overlook it, but many others will find, happily so, that the logo conveys that the product meets and/or exceeds certain safety and quality standards. Certification goes a long way for building consumer trust.Ruth Kinzey, corporate reputation strategist, consultant and author, wrote ...
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