Market Dynamics

Operation Enduring Wellness

by Lisa Schofield | March 1, 2024

Undeniably the largest category of natural health products, healthy aging continues to offer real results for boosting wellness. Let’s get this out of the way: if it’s a supplement or functional beverage, it’s healthy aging. However, because this category is not easily pinpointed, it helps to try to define it not by what it is, ...

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