#Media
Media Training: Worth Every Penny
By Sheldon Baker Most business leaders find media interviews the most intimidating part of their role. Thus, this one point alone emphasizes the need for effective media training. I have lost count on how many times chief executive officers and senior executives have told me they do not feel they need media training. Sometimes it ...
Storytelling for Greater PR Media Placement
Being able to wrap a personal story around a company or product when pitching an editor or broadcast producer can often garner greater attention and produce better PR results. For example, when the appetite suppressant ingredient CitriMax was first introduced by InterHealth a few decades ago (it seems like just the other day as I ...
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