Millennials
Bone and Joint Health for Gen Z and Millennials
Why formulating bone and joint support products for younger adults will help broaden their choices—and how to make potential lifelong brand devotees. If it’s not going to help their sex appeal, then they don’t care—this has always been the prevailing idea about supplement purchase motivation of younger adults. That is largely true—however, the newest kids ...
Ashwagandha—The Perfect Ingredient for a Stressed-out World
We are living through times of huge stress. As Innova Market Insights noted in 2020, “Recent events have had a significant effect on mental wellbeing, with many people facing increased rates of anxiety off the back of the COVID-19 pandemic.” Since then, of course, new sources of uncertainty have emerged—inflation, economic volatility and a seemingly ...
Ashwagandha in the Age of Stress
We are living through times of huge stress. As Innova Market Insights noted in 2020, “Recent events have had a significant effect on mental wellbeing, with many people facing increased rates of anxiety off the back of the COVID-19 pandemic.”1 Since then, of course, new sources of uncertainty have emerged—inflation, economic volatility and a seemingly ...
The X Factor: Focusing on Generation X
The foundation of successful branding lies in understanding what makes consumers do what they do. Many brands struggle with a good problem. They offer myriad products and services that can be consumed by almost anyone at any age. These are truly “mass market” offerings. Consider natural foods; anyone over 6 months of age can use ...
Consumers Demand Increased Sustainability Credentials From Their Food and Drinks
Kerry (Ireland) has released new research which reveals that consumers’ expectations around sustainability are rapidly evolving with a growing number demanding increased sustainability benefits from their food and beverage products. The survey of more than 14,000 consumers across 18 countries uncovers key consumer associations with sustainability and is one of the largest surveys of this ...
Formulating for Generation and Gender
No two individuals are exactly alike, but at certain stages, we tend to share common health concerns, characteristics and traits. Of course “one size does not fit all,” which is why years ago, multivitamins branched out from just being formulated for “adults” and for “children.” Formulating for generation and gender makes simple sense. But there ...
Looking Beyond Generations for Consumer Insights on Supplements
Although you’ve probably heard otherwise in the media, let’s start with the obvious: not all Millennials are alike. And yet, time and time again we are asked by dietary and herbal supplement companies, “What do Millennials want?” This question often comes from the mindset that Millennials act as a single group. It’s like asking, “How ...
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