Monitoring

[Extra! Extra!] Bringing New Ingredients to Market With Nutriventia’s Jennifer Clancy

by James Gormley | August 1, 2024

Nutrition Industry Executive (NIE) asked Jennifer Clancy, global marketing director for Nutriventia (Mumbai, India and Westfield, NJ), to share a case study on bringing a new ingredient to market. NIE: Please outline a case study of bringing a new ingredient to market, including pre-launch and post-launch planning. Clancy: When introducing a new ingredient, Nutriventia follows ...

MusclePharm Selects Ugam’s for Monitoring, Pricing Intelligence

by Angela Santoriello | November 24, 2014

New York-based Ugam, a global leader in managed analytics, announced that MusclePharm Corporation, a scientifically driven, performance-lifestyle sports nutrition company, has selected Ugam’s Brand Intelligence solution to help protect its margins, brand reputation and channel relationships, reported the company. Ugam’s technology and services enable MusclePharm to deliver a better customer experience by enforcing MAP (minimum ...

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