New Product Development
Driving New Product Development
The Driver of New Product Development: The Empowered Consumer Today’s supplement consumers have more options, more knowledge and higher expectations than ever before. They know the difference between an ad and a listing or a review and a sponsored post. This consumer skips the marketing jargon and heads to the comment section, they have Google ...
The Future of New Product Development
Dietary supplement and functional nutritional beverages are up, up and away—is anyone really surprised? The pandemic is largely responsible for the surge of interest and purchase in dietary supplements and healthier lifestyles that would strengthen resistance to immune assaults while increasing overall quality of life. And this is a boon for the industry. On June ...
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