Prevagen Marketers Charged With Deceptive Cognitive Improvement Claims

The Federal Trade Commission (FTC) and New York State Attorney General (NYAG) have charged the marketers of the dietary supplement Prevagen with making false and unsubstantiated claims that the product improves memory, provides cognitive benefits, and is “clinically shown” to work. The extensive national advertising campaign for Prevagen, including TV spots on national broadcast and cable ...