NOW
NOW Reports Fraudulent Products Sold on Amazon
NOW (Bloomingdale, IL) said it recently discovered multiple fraudulent supplements sold on Amazon impersonating the NOW brand as well as another prominent supplement brand. NOW began investigating after being notified by several consumers about suspicious NOW branded products they had purchased, according to the company. NOW reported that one fraudulent company, operating under the name ...
NOW Reveals Testing Results of Bromelain Supplements Purchased on Amazon
NOW (Bloomingdale, IL) continued its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, this time on bromelain, according to the company. The testing revealed some of the most abysmal results since the program began six years ago, the company stated. Although NOW has shared this information widely, with the goal of addressing ...
Dr. Tieraona Low Dog Joins NOW Board of Directors
NOW (Bloomingdale, IL) has announced the addition of Tieraona Low Dog, MD, to its Board of Directors. Low Dog is recognized as one of the leading experts in integrative medicine, and is a noted physician, educator and author, including four books with National Geographic, 54 peer-reviewed scientific articles and 24 chapters for medical textbooks. She ...
NOW Tests on Curcumin/Turmeric Extract Sold by Amazon
Continuing the work to disclose alarming quality failings and misleading, inaccurate labels among unfamiliar brands of products purchased on Amazon, NOW (Bloomingdale, IL) has turned their attention to the curcumin/turmeric category, finding similarly poor results. Having previously tested multiple categories of suspect supplements purchased on Amazon that revealed low potency and poor-quality control, NOW recently ...
CRN Announces Complete Slate of Keynote Speakers for “NOW, NEW, NEXT,” Industry-wide Virtual Event
The Council for Responsible Nutrition (CRN) has announced keynote speakers for its 2020 annual conference, reimagined as a unique virtual experience, “NOW, NEW, NEXT,” taking place Oct. 14–16: On Oct. 14, Steven Tave, director of FDA’s (U.S. Food and Drug Administration) Office of Dietary Supplement Programs, will discuss the agency’s regulatory priorities. On Oct. 15, ...
NOW Raises Concerns About Phosphatidyl Serine Supplements Purchased on Amazon.com
Following NOW’s (Bloomingdale, IL) report earlier this year of CoQ10, acetyl-l-carnitine and SAMe supplements with alarming quality and labeling problems sold on Amazon, NOW has identified similar serious failings in the phosphatidyl serine (PS) category, the company stated. NOW purchased and tested a group of PS products on Amazon, choosing this particular supplement for several ...
NOW Celebrates 50 Years
In 2018, NOW (Bloomingdale, IL)—the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel—will begin celebrating 50 years as a manufacturer dedicated to its mission of providing products and services that empower people to lead healthier lives. A whole year of anniversary events and programs are planned. NOW will ...
Natural Industry Primes for Amazon
By Janet Poveromo On June 16, Amazon announced its plan to acquire Whole Foods for $42 a share, in a deal valued at $13.7 billion. Whole Foods’ John Mackey will remain CEO of the grocery store chain and the deal is expected to close in the second half of the year. The news sent shock ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Nutrition Industry Executive magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listings:
