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Why Successful Supplement Brands Don’t Lead With the Science

by Yadim Medore | May 7, 2019

Science is critical, but when everyone is making the same claims, science becomes the cost of entry—and just noise to the consumer. If there is a single rallying cry I’m helping our clients in the dietary supplement space get on board with, it’s “Don’t lead with the science!” I speak about this topic from a ...

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