pandemic
PR, the Pandemic and Communication Lessons Learned
One of the aspects I appreciate about communications is that it’s always evolving. We cannot live without it. No matter the obstacles placed before us, we find a way, and sometimes a better way, to tell stories, make conversation, educate, persuade, pitch and relate to each other. It’s been nearly two years since the start ...
Innovation Slowed During the Pandemic: A Wharton Study Tells Us How to Fix It.
Did innovation in new product development slow during the pandemic? Or did the pandemic foster new ways of thinking and creativity—the results of which will explode on the scene in new products and new thinking in the next 12 months? I heard this debate as I walked the aisles of recent trade shows, produced by ...
Supply Chain Strategies and Building Reliability Following COVID-19
Supply Chain Perspective—Since the Pandemic to Where We are Now As we look back at some of the challenges that organizations in the natural products industry and beyond were faced with over the last three years, words like agility and responsiveness were commonly used. Why is that? COVID-19 exposed a lot of gaps in organizations ...
Marketing Teams Need Humanity-first Leadership—Right Now
When the country shut down in March 2020 due to COVID-19, communications and marketing teams everywhere kicked into overdrive. “Overcommunicate” became the mantra, and many teams found themselves working 10- to 12-hour days to enable sales teams, get marketing campaigns out the door, and keep companies’ customers, employees and other key stakeholders informed during a ...
Natural Products Industry Update
Industry transforms to meet COVID-19 challenges. The panel: Cal Bewicke, CEO, Ethical Naturals Inc., Novato, CA, www.ethicalnaturals.com Jonathan W. Emord, President & Principal, Emord & Associates, Clifton, VA, https://emord.com Dan Fabricant, PhD, President & CEO, Natural Products Association, Washington, D.C., www.npanational.org Abhishek Gurnani, Partner (Chicago Office), Abhishek Gurnani, Amin Talati Wasserman LLP, https://amintalati.com Andrew Hebard, ...
Inadequate Sleep: A Public Epidemic
The pandemic has made achieving restful relaxation and sleep more difficult than ever. The natural ingredients industry provides solutions. It’s difficult for one to feel their best when they are unable to relax and attain quality sleep, and the number of people suffering from inadequate sleep makes it a public epidemic. According to the U.S. ...
Good Mood Hunting
With the pandemic still raging, many consumers are focusing on self-care and are looking to natural ingredients to help lift their spirits. The COVID-19 pandemic has put a spotlight on several health issues including mental health. Lockdowns, being separated from friends and family, and isolating have affected us all. As we lacked the social interactions ...
Enzymes: Leading the Creation of a Better and More Sustainable Future for Food
Why We Need a More Sustainable Food System As the world continues to confront the coronavirus pandemic, we have a striking opportunity and obligation to create a more inclusive, resilient and sustainable food system. Today, our food system is responsible for more than 30 percent of greenhouse gas emissions, with food loss and waste alone ...
Achieving Stress-free Sleep
The pandemic has only amplified the issues Americans are having with getting a stress-free night of rest. Natural ingredients may be the solution. It is shocking no one to say that Americans are stressed out. And if we weren’t feeling enough stress, the COVID-19 pandemic caused the nation to not only deal with the virus ...
Is Your Brand Still Relevant in the Ever-changing Supplement Market?
We pose this question about supplement brand relevance in the middle of a pandemic—at a time when sales of supplements are at all-time highs, and the issues for many companies center on maintaining inventory and protecting the supply chain rather than worrying about sales. In truth, supplements as a whole have never enjoyed such relevance ...
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