PR
PR, the Pandemic and Communication Lessons Learned
One of the aspects I appreciate about communications is that it’s always evolving. We cannot live without it. No matter the obstacles placed before us, we find a way, and sometimes a better way, to tell stories, make conversation, educate, persuade, pitch and relate to each other. It’s been nearly two years since the start ...
Earned, Paid and Owned Media – What Does it All Mean?
By Sheldon Baker You may have heard the terms owned media, earned media, and paid media. These are words often cited by marketing and public relations (PR) professionals. And you have probably heard a PR person (or been that PR person) who has said, “we do not pay for media.” But in truth, all media ...
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