products for pets

What Product-Savvy Pet Owners Want

by Michelle Groff-Lancaster | April 1, 2024

Did you know 66 percent of U.S. households own a pet? That’s about 86.9 million homes with one (or more) pets. Most of these pet owners are millennials (33 percent), followed by Gen X (25 percent) and Baby Boomers (24 percent),1 and as many of us know, most of these people tend to think of ...

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