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Eighth Annual NIE New Ingredient Awards Call for Entries

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Clorox Attempting to Sell Vitamins, Minerals and Supplements Business

by Shari Barbanel | March 29, 2023

Bleach maker Clorox Co. (Oakland, CA) has been seeking to divest its vitamins, minerals and supplements (VMS) business after efforts to scale it led to major losses, according to four people familiar with the situation. The VMS business represents just 3 percent of Clorox’s total net sales, yet in 2021 it forced it to take ...

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