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Eighth Annual NIE New Ingredient Awards Call for Entries

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[Sponsored Content] How to Choose the Right Ashwagandha: Six Essential Factors to Consider

by KSM-66 Ashwagandha | July 9, 2025

Ashwagandha is no longer a niche Ayurvedic herb, it has become a global powerhouse in the wellness and dietary supplement industry. But with this rising popularity comes a flood of options many of which vary in quality, composition, and sourcing. For formulators, brand owners, and consumers, the real question isn’t whether to use Ashwagandha or ...

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