science
Why Successful Supplement Brands Don’t Lead With the Science
Science is critical, but when everyone is making the same claims, science becomes the cost of entry—and just noise to the consumer. If there is a single rallying cry I’m helping our clients in the dietary supplement space get on board with, it’s “Don’t lead with the science!” I speak about this topic from a ...
DuPont Scientist Philippe Horvath Receives Franklin Institute Science Prize
The Specialty Products Division of DowDuPont has announced that Senior Scientist Philippe Horvath has been awarded the Franklin Institute’s prestigious 2018 Bower Award and Prize for Achievement in Science. Horvath will be honored for groundbreaking research on CRISPR-Cas during a ceremony in April 2018 in Philadelphia, PA. Horvath’s initial article, published in Science in 2007 ...
The Art of Marketing Your Science
Successful products have science behind their marketing; good marketers make sure to avoid common pitfalls. Science drives supplement sales. When the body of science confirming benefits reaches a certain point, sales take off. Most recently curcumin has enjoyed “overnight” success. A decade ago, it was omega-3s. Consumers want to know that there are established benefits ...
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