Segmentation

The X Factor: Focusing on Generation X

by Laurel Lane and Darrin Duber-Smith | August 1, 2022

The foundation of successful branding lies in understanding what makes consumers do what they do. Many brands struggle with a good problem. They offer myriad products and services that can be consumed by almost anyone at any age. These are truly “mass market” offerings. Consider natural foods; anyone over 6 months of age can use ...

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