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U.S. Sales of Herbal Supplements Increase by 5.4 Percent in 2024

by Shari Barbanel | September 17, 2025

According to the American Botanical Council (ABC)’s 2024 Herb Market Report, retail sales of herbal dietary supplements in the United States reached a record $13.231 billion in 2024. Consumers spent $680 million more on herbal supplements in 2024 than 2023, a 5.4 percent increase, and the second consecutive year of growth following a slight post-pandemic decline in 2022. The ...

U.S. Sales of Herbal Supplements Increased in 2023

by Shari Barbanel | September 24, 2024

According to American Botanical Council (ABC)’s 2023 Herb Market Report, U.S. consumers spent an additional $533 million on herbal supplements in 2023 compared to 2022, a 4.4 percent increase in annual sales. The 2023 report is based on U.S. retail sales data provided by SPINS and Nutrition Business Journal (NBJ). The report was co-written by Tyler ...

U.S. Sales of Herbal Supplements Decline Slightly in 2022

by Shari Barbanel | February 28, 2024

A report co-authored by the American Botanical Council (ABC, Austin, TX), SPINS (Chicago, IL) and Nutrition Business Journal (NBJ) stated retail sales of herbal supplements in the United States totaled an estimated $12.121 billion in 2022, a 1.9 percent decrease over the previous year. This marks the first time in almost 20 years that annual sales declined. ...

U.S. Sales of Herbal Supplements Increase in 2016

by Shari Barbanel | September 11, 2017

U.S. consumers spent an estimated 7.7 percent more on herbal dietary supplements in 2016 than in the previous year, according to the recently published HerbalGram Herb Market Report for 2016. The report, which appears in issue 115 of the American Botanical Council’s (ABC) quarterly, peer-reviewed journal HerbalGram, shows strong, continued growth for these products, with ...

Nordic Naturals Products Show Added Values

by Angela Santoriello | August 11, 2014

According to a recent study published in the July issue of Lipids in Health and Disease, there is new evidence Nordic Naturals (Watsonville, CA) triglyceride-form Ultimate Omega®/ProOmega® has added product value. Consistently ranked as the No. 1-selling omega-3 in the U.S., according to SPINS scan data, the product was shown to be the most effective ...

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