supplement companies
Direct-to-Practitioner Supplement Companies: Do Patients Care About Your Brand? (An Updated Perspective)
Eight years ago, in 2017, I wrote an article for Nutrition Industry Executive magazine about how patients didn’t care about supplement brands. What they cared about was what their health care professional (HCP) recommended. At that time, patients were practitioner loyalists, not product brand loyalists. As someone who has been managing a chronic personal health ...
CRN Releases New Economic Impact Study of the Supplement Industry
CRN (The Council for Responsible Nutrition) has released its updated economic impact study (EIS) which provides a comprehensive analysis of the fiscal benefit the supplement industry contributes to the U.S. economy. The report reveals the industry’s positive impact on jobs, wages, taxes and other financial contributions in all 50 states, and in Congressional districts. The ...
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