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Gencor Rebrands as Saanroo

by Shari Barbanel | November 5, 2025

After 25 years of leadership in the nutraceutical and pharmaceutical industries, Gencor (Austin, TX) is now Saanroo, marking a new era focused on science-backed wellness solutions. This rebrand reflects the company’s renewed commitment to delivering innovative, evidence-based ingredients for nutraceuticals, beauty and cosmeceuticals, health care practitioners, and the functional food and beverage industries, according to ...

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