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Eighth Annual NIE New Ingredient Awards Call for Entries

the standard American diet


Beyond The Gut

by Shari Barbanel | June 1, 2011

Known for aiding in regulating digestive health, probiotics are proving that they can do much more..The probiotics market is on the rise. Once considered a smaller, lesser-known category in the U.S., it is now growing as Americans increasingly understand that probiotics are a “good bacteria” that their bodies need. While probiotics have been gaining popularity ...

Growing Greens

by VRM Media | May 1, 2011

Because the standard American diet (aptly dubbed “SAD”) is sorely lacking in dark green leafy foods, green food supplements—those derived from young cereal grasses such as wheat, barley, rye, oats and alfalfa, as well as spirulina, chlorella, kelp, dulse and other sea vegetables—have been an integral part of allowing consumers to attain valuable nutrients such ...

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