Trademark
Trademark and Brand Protection Strategies: United States and Abroad
A trademark is a word, symbol or phrase (or even a smell or sound) that is used to distinguish the source of goods and services on the market from every other brand out there. As opposed to copyright or patent rights which expire, trademarks can last in perpetuity if properly maintained. This provides enduring value ...
Appearances Can be Deceiving: Protecting Design
Intellectual property is important to every industry, and the nutrition industry is no exception. Savvy executives are no doubt aware that patents and trade secrets protect product formulations and that trademarks protect their brand names and logos. However, they often overlook protection for the appearance of their products and their packaging. Design patents, trade dress ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Nutrition Industry Executive magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listings:
