Trends/Consumer Concerns
Mood Support for a Stressed Population
The pandemic has drawn more attention than ever to the importance of mental health. The natural ingredients industry has responded with tremendous growth in the mood support category. Nobody wants to deal with negative mood, and few people choose to be in a bad mood—but that doesn’t prevent it from happening. Whether one is dealing ...
EFAs: Essential for Health
Essential fatty acids are important for maintaining several aspects of health. As consumer awareness of their benefits grows, innovation in the category continues to expand. Essential fatty acids (EFAs) play an important role in overall health. The two most important EFAs are omega-3s and omega-6s, both of which cannot be made by the body; they ...
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