Validation
The ROI of Research: Science as a Strategic Advantage
How investing in research and validation creates measurable business growth and differentiation. Introduction – Research Is No Longer Optional For much of the dietary supplement industry’s history, clinical research was viewed as a strategic luxury—valuable, but not essential. It was often reserved for larger companies with the resources to invest in long-term studies, while many ...
Brightseed Expands Bioactive Dataset to 21 Million Compounds, Strengthening AI-Native Innovation Platform
Brightseed (San Francisco, CA) has announced a major expansion of its proprietary bioactive dataset. Now at 21 million natural compounds, its database has nearly doubled since 2023. This growth is coupled with massive gains in efficiency as discovery costs have decreased more than 98 percent since the company’s start in 2018, the company stated. According ...
![[Extra! Extra!] Bringing New Ingredients to Market With Nutriventia’s Jennifer Clancy](https://niemagazine.com/wp-content/uploads/2024/07/New-Ingredients-300x206-1722518174.jpg)
[Extra! Extra!] Bringing New Ingredients to Market With Nutriventia’s Jennifer Clancy
Nutrition Industry Executive (NIE) asked Jennifer Clancy, global marketing director for Nutriventia (Mumbai, India and Westfield, NJ), to share a case study on bringing a new ingredient to market. NIE: Please outline a case study of bringing a new ingredient to market, including pre-launch and post-launch planning. Clancy: When introducing a new ingredient, Nutriventia follows ...
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