Kroger to Purchase Vitacost.com for $280 Million

The Kroger Co. (Cincinnati, OH) announced it would purchase Vitacost.com (Boca Raton, FL) for $280 million, according to a Kroger news report. Vitacost.com brings to Kroger its strong position as one of the largest eCommerce companies in the nutrition and healthy living market, a team with extensive eCommerce experience, and a substantial platform that includes ...