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Click Here for the Latest Episode of the Vitamin Professor Podcast Hosted by Gene Bruno

What’s next for botanicals?


Botanical Boom

by Mike Straus | October 1, 2026

The herbs & botanicals industry is shifting toward higher-quality, evidence-backed ingredients, says our roundtable panel of experts. The panel: Andrea Zangara, Scientific Communication Advisor, Euromed, Spain, www.euromedgroup.com Brian Zapp, Director of Marketing, Applied Food Sciences, Kerrville, TX, https://appliedfoods.com Christopher Bailey, PhD, Director, Technical Business Development, Vidya USA, Bunnell, FL, www.vidyausa.com Cosimo Palumbo, Chief Operating Officer, ...

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