whey
The Direction of the Whey Protein Market
There have been a lot of questions about the direction of the whey protein markets. Prices have remained higher than expected and supply has remained tighter than expected but when we investigate what is happening domestically and around the world we can make sense of it. When figuring this out we need to consider the ...
On Your Mark, Get Set – Formulate!
The active nutrition category continues to be exciting as more consumers look to boost their workouts, games and competitions. When you think about it—20 percent of any market is pretty large and therefore, an outstanding target. According to Statista research, one in five American adults exercise every day, and 23 percent accomplish the recommended amount ...
Stronger Than Yesterday
The muscle and strength ingredient category is gaining traction as the consumer demographic expands. Growing one’s muscles and gaining strength is no longer just for bodybuilders and gym rats. Building muscle has health benefits for everyone, as it can help to burn fat, protect the joints, and increase strength and endurance for better workouts. The ...
Whey Protein’s Emerging Health Benefit: Blood Sugar Support
A study shows that consuming a small amount of whey protein before meals has been shown to help people with type 2 diabetes control their blood sugars. In the study, participants with type 2 diabetes drank a pre-made shot of low-dose whey protein before meals. They were monitored for a week as they went about ...
How to Win in the Sports Supplement Arena
The sports and fitness supplement market is thriving—here’s how you can be a major player. On any nice day, anywhere, you can see many people walking, running, cycling. At the same time, gyms and yoga studios are hosting people whose common goal is to get fit and healthy. Athletes are not the only ones seeking ...
Amino Acids & Proteins: The Latest Scoop
Amino acids and their protein partners have been a mainstay in finished products for years, but manufacturers are continuously finding new ways for implementation. Many in the natural products sector are aware of the fact that proteins are comprised of hundreds of smaller units called amino acids, but around this statement lies various misconceptions. For ...
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