The Fresh Factory Expands Capabilities in the Wellness Shot Category
The Fresh Factory B.C. Ltd. continues to expand its growing and diverse set of capabilities by adding shot-line equipment to the 
company’s manufacturing facility located in Carol Stream, IL. With the new technology, the company can produce 2-4 oz. recyclable PET plastic bottles, increasing efficiency and exemplifying The Fresh Factory’s dedication to innovation.
In 2019, the functional-shots sector was valued at $369.3 million (U.S.) and is expected to reach $1.4 billion (U.S.) by 2027. ResearchAndMarkets.com suggests the rise in demand for functional shots was fueled by the COVID-19 pandemic as consumers searched for products to reduce the chances of illness and to boost immunity.
“More than ever, people want clean-label food and fresh ingredients,” said Bill Besenhofer, CEO and co-founder of The Fresh Factory. “This best-in-class shot-line equipment will allow us to meet the needs of the innovative fresh-food brands we support.”
Wellness Shot-Line Capabilities:
- Equipment includes descrambler, filler, capper, labeler and date coder
- Fills clean-label, all-natural, organic, and kosher drinks in square and round bottles
- Produce is fresh-pressed on-site at the Facility to guarantee freshness
- The Company has wide-ranging labeling capabilities for various bottle sizes and types
“This new technology broadens our customer base to include brick-and-mortar grocers, juiceries, retail brands, meal-kit companies, and the rapidly growing e-commerce sector,” said Mike Weglarz, executive vice president of commercialization at The Fresh Factory. “The speed and efficiency provided by the shot-line equipment also enable us to scale up current production and further expand into the fastest-growing segment in the cold-pressed business unit.”
For more information, visit www.thefreshfactory.co.