TSI Group has introduced OptiCreatine, a cutting-edge creatine processing technology engineered to deliver superior solubility, convenience and versatility of flavor options across product formats, according to the company.
“TSI doesn’t just follow trends, we create them,” explained TSI Optimized Ingredients Product Line President Will Ji. “OptiCreatine is proof that innovation in legacy categories such as creatine is not only possible, but essential for meeting today’s evolving consumer expectations.”
Unlike traditional creatine monohydrate powder, which is often gritty, precipitates in the solution or is insoluble, and is associated with bloating, OptiCreatine creates a clear, stable and sediment-free solution within 30 to 60 seconds, significantly outperforming both micronized and solubility-enhanced creatine products currently on the market, the company said.
“OptiCreatine is redefining what consumers expect from creatine. Our technology eliminates such common complaints about creatine including poor solubility and related stomach discomfort,” said Ji. “We’ve taken one of the most researched sports ingredients and made it cleaner, smoother and easier to enjoy, reducing the bloating, without grit or cloudy residue.”
Using proprietary optimization techniques, TSI Group developed this technology in response to strong trends shaping the creatine market, including robust interest in women’s fitness and sports participation, aging and longevity, cognitive health and sports performance. Today’s consumers are seek better-tasting, easy-to-consume supplements in a variety of delivery formats, and are willing to pay a premium for products that enhance their daily routines.
According to TSI, OptiCreatine enables manufacturers to develop products in a wide range of convenient forms, including chewable tablets and gummies, effervescent pellets, granules and pre-mixed products. Its unique solubility also allows for easy pairing with other active ingredients such as BCAAs, collagen, protein, glycerol, caffeine and a wide array of flavorings. Its versatility ensures that consumers can choose the form that best fits their lifestyles and preferences.
In addition to consumer benefits, the technology enhances formulation flexibility and manufacturing consistency. Whether used in bulk powders or innovative on-the-go formats, OptiCreatine contributes to improved processing, greater consistency and more stable products.
“This is the next evolution of creatine. Whether it’s in a chewable, a gummy or a ready-to-mix powder, OptiCreatine adapts seamlessly to any format, Ji said.”
For more information, visit www.tsigroupltd.com/opticreatine.
