The United Natural Products Alliance (UNPA) has teamed up with the Clean Label Project to help industry prepare for AB 899, a new regulation that mandates heavy metal testing and public disclosure of test results for dietary supplements sold in California to children under age 2, with enforcement beginning Jan. 1, 2025.
The UNPA/Clean Label project partnership will provide critical and immediate education and training opportunities to help the dietary supplement industry achieve compliance with California AB 899.
In a significant clarification, on Nov. 27, 2024, California authorities confirmed that dietary supplements marketed to children under age 2 fall within the scope of AB 899, further underscoring the need for immediate action.
Through webinars, workshops and resource sharing, Clean Label Project and UNPA aim to equip industry stakeholders with the knowledge and tools needed to implement testing protocols, understand disclosure requirements, and navigate compliance efficiently.
“California AB 899 represents a significant shift in transparency and accountability for the dietary supplement industry for products aimed at children,” said Jaclyn Bowen, executive director at Clean Label Project. “Through our partnership with UNPA, we are committed to equipping brands with the tools and resources needed to meet these new requirements while ensuring consumer trust. Together, we are helping brands lead the way in prioritizing safety, transparency and the well-being of their youngest consumers.”
UNPA President Loren Israelsen added, “This collaboration underscores our shared commitment to ensuring safety and integrity in products for our youngest consumers. By partnering with Clean Label Project, we aim to empower brands with the tools and knowledge necessary to meet AB 899 requirements and build greater confidence in the dietary supplement industry.”
AB 899 is a California Assembly Bill that mandates baby food manufacturers—which now includes dietary supplements—to regularly test their products for specific toxic elements (arsenic, cadmium, lead and mercury) and disclose the levels of those elements to consumers on brand websites, aiming to enhance food safety and industry accountability by providing transparency regarding potential heavy metal contamination. The testing requirements of this law went into effect on Jan. 1, 2024, with heavy metal disclosure requirements going into effect Jan. 1, 2025.
For more information, visit www.unpa.com or https://cleanlabelproject.org.
