Wholesome Sweeteners in Foodservice Partnership

Wholesome Sweeteners (Sugar Land, TX) and Diamond Crystal Brands (Savannah, GA) announced a new foodservice partnership.

This new relationship takes Wholesome Sweeteners into a new era of accessibility for foodservice operators, including restaurants, cafes and coffee shops and reinforces the Diamond Crystal Brands position as a preeminent supplier of foodservice solutions, reported Wholesome Sweeteners.

Diamond Crystal Brands will spearhead the marketing and sales efforts for Wholesome Sweeteners’ foodservice portfolio. “Diamond Crystal Brands has had continued success with our better-for-you platform,” said Mark Nellermoe, president, Diamond Crystal Brands. “The demand for Organic, Fairtrade sugars and sweeteners continues to grow and we are delighted to carry the leading brand to the industry.”

Nigel Willerton, chief executive officer of Wholesome Sweeteners said the company is committed to providing the world’s highest quality sugars and sweeteners for everyone to enjoy and is delighted that the Diamond Crystal Brands expansive distribution network will create unprecedented availability of these products.

“This will not only benefit foodservice operators and their customers, but equally as important, the farmers who grow the products in an environmentally sustainable way,” said Willerton.

For more information, visit www.wholesomesweetners.com.