Articles by Janet Poveromo
Providing Efficacy In Theory And Practice
Researchers, suppliers and manufacturers are stepping up efforts to prove ingredient efficacy—but it’s often consumers who have the last word.While it may have specific meanings in different fields, the definition of the word “efficacy” is the power to produce an effect. In the supplement industry, how suppliers, scientists, manufacturers and, ultimately, consumers perceive the effect ...
Formulating with Licorice
SWEET, POPULAR AND POTENT, LICORICE EXTRACT IS EASY TO WORK WITH, THOUGH USING SAFE DOSAGES ARE A CONSIDERATION.Licorice is one of the most popular and widely consumed herbs in the world. Also known as “sweet root,” licorice root contains the compound glycyrrhizin, which is 50 times sweeter than refined sugar. The licorice plant is a ...
Keeping Cholesterol Balanced Naturally
According to the center for Disease Control (February 9, 2010), “approximately one in every six adults— 17 percent of the U.S. adult population—has high blood cholesterol.”Because of heightened consumer awareness due to the inundation of the marketing of statins by the major pharmaceutical markets, according to Mike Uckele, CN, CEO Uckele Health & Nutrition (Blissfield, ...
Grape Seed Extract Benefits Grow Widely
Surprising, but grape seed extract may be better for you than the grapes from which it comes.These polyphenols are known as “nature’s biological response modifiers” because of their ability to help the body fight viruses, allergens and carcinogens. That means that among their many talents, they exhibit anti-inflammatory, anti-allergic, anti-cancerous and anti-microbial activity. Studies show ...
Policing Claims
Claims that can be used on food and dietary supplement labels fall into three categories: health claims, nutrient content claims and structure/function claims. The responsibility for ensuring the validity of these claims rests with the manufacturer, Food and Drug Administration (FDA) or, in the case of advertising, with the Federal Trade Commission (FTC.)Section 403(r)(6) of ...
Delving Deeper Into EFAs
Despite Consumerlab reports to the contrary, fish oil supplements have not yet topped multivitamin sales. However, they are growing at a much faster rate, expanding 17 percent in 2009, compared to just over two percent for multivitamins, according to reports. That’s due, in part, to consumer knowledge and excitement about what’s new with essential fatty acids ...
Looking East
Once considered a niche market, demand for herbs from Asia will grow as new research continues to report their benefits.Traditional Chinese medicine (TCM) defines health as body integrity, adaptability, continuity and balance with the doctor prescribing traditional plant, animal and mineral remedies to sustain a self-regulatory status in the body (a balance of yin and ...
Strategic Branding
Creating a clear brand image that effectively connects with consumers enhances the long-term viability, confidence and stability of a product. It’s not a new concept, but the methods for achieving that goal have been evolving.Creating a brand helps simplify the ability to distinguish products from among a wide range of offerings. In a crowded marketplace, ...
A Healthy Heart Market
Baby Boomers are thinking hard about protecting their cardiovascular health naturally, and suppliers and manufacturers are working to simplify their needs.By now, most people are aware that cardiovascular diseases are the No. 1 cause of death in the United States.So it should come as no surprise that the state of the market for heart-healthy ingredients, ...
Olive Compound Offerings
Recorded evidence of olive leaf’s medicinal use dates back thousands of years: ancient Egyptian and Mediterranean cultures used it to treat various health conditions.Today, health experts have sparked a resurgence because of its remarkable antioxidant qualities, and it’s becoming the hottest health sensation for supporting a healthy immune system— critical for seasonal wellness.“For thousands of ...
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