Articles by Janet Poveromo
NPA Members Have Their Say on Capitol Hill at Association’s Largest Fly-In-Day
Participants Focus on 4 Industry Priorities Members of the natural products industry gathered in Washington, D.C. on May 12 to join the Natural Products Association’s (NPA) annual Fly-In Day. More than 130 industry stakeholders attended, an increase of 40 participants, according to the association, to meet with members of Congress. The NPA’s Fly-In Day on ...
How to Win an NIE New Ingredient Award: 7 Keys to Submitting the Best Entry
The annual NIE New Ingredients Awards are chosen based on the recommendations of a distinguished panel of experts in the dietary supplements and nutritional ingredient industries to ensure fair, objective evaluations based on established criteria. From mid-April to mid-July, the panel reviews entries to determine the most cutting-edge and advanced natural branded nutritional ingredients backed ...
Helping Hearts With Omegas
Fish, plant-based, 3, 6, 9—omegas have a role to play in heart health, and consumers are taking notice. Regarding the chemical structure of omegas, all fatty acids have an even number of carbon atoms that are attached to each other in a chain. The beginning of the carbon chain is called the “alpha” end, and ...
Komal Baldwa, Founder and CEO, Waleria HealthTech
Waleria HealthTech 13, Awfis, Ohri Techpark Madhapur, Hyderabad. India Website: www.aspurusshatavari.com Waleria HealthTech is a women-first ingredient company delivering personalized solutions across women’s hormonal transitions, translating women-centric ayurvedic wisdom into clinically validated ingredient solutions. Waleria addresses long-underserved priorities in women’s health, entrepreneurship and economic independence by ensuring women remain represented and empowered across the entire ...
![[Extra! Extra!] Collagen Formulation Awareness](https://niemagazine.com/wp-content/uploads/2026/01/ProteinCollagen-300x300-1768582171.jpg)
[Extra! Extra!] Collagen Formulation Awareness
When developing a new collagen product, what should finished product manufacturers keep in mind? Mónica Gómez Navarro, marketing manager – branded ingredients, with Bioiberica, pointed out that innovation in the collagen market has come a long way. “Cutting-edge extraction and purification techniques have supported the commercialization of many collagen ingredients over the years—all bringing unique ...
Protein & Collagen Supplements Step Up to Consumers’ Daily Lifestyle Expectations
Collagen supplements are a huge trend for aesthetics and joints, while standard proteins handle muscle, but consumers are increasingly using and combining them for broader health, driven by a “beauty and wellness” narrative. “We’re seeing protein show up in mainstream brands and consumer consumption moments as opposed to the traditional sports and active nutrition brands ...
Suresh Lakshmikanthan, PhD, BPharm, Natural Remedies
Natural Remedies 5B, Veerasandra Industrial Area, Hosur Road, Electronic City, Bangalore, Karnataka 560100, India With a history dating back to 1950, Natural Remedies is an internationally recognized botanical health care company focused on combining traditional herbal wisdom with modern science. The company develops clinically supported, high-quality botanical branded ingredients used in health and wellness products ...
Blood Sugar: The New Key Pillar of Wellness
Natural ingredients for blood sugar health have taken a new path. According to Kash Rocheleau, CEO of Icon Foods based in Portland, OR, “The market for blood sugar-supporting ingredients and supplements is gaining serious momentum, and it’s not just about diabetes anymore. Consumers are getting smarter about metabolic health and are proactively managing blood sugar ...
![[Extra! Extra!] Targeting Your Audience for Bone and Joint Health](https://niemagazine.com/wp-content/uploads/2025/05/Bone-Joint-Health-300x297-1748618921.jpg)
[Extra! Extra!] Targeting Your Audience for Bone and Joint Health
Lindsay Cole, sales & business development manager with New Jersey-based Balchem, noted opportunities in the bone and joint health space. “As the consumer demographic for bone and joint health supplementation continues to evolve, brands need to redefine their offering to target this audience,” she said. “For example, there are promising opportunities to dial up the ...
Building a Solid Foundation for Bone & Joint Health
There are several ways to address the needs of consumers seeking to reinforce their skeletal structure. Abroad demographic seeks natural bone health products—and the needs vary. According to Marie Parks, Ingredient Science Specialist, with Stratum Nutrition (Carthage, MO), “Sales estimates and projections for dietary supplements in the bone and joint health category vary greatly according ...
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