Articles by Melissa Kvidahl
Protein Shoppers Increasingly Looking for Plant Alternatives, says Datamonitor
According to a new report from Datamonitor, consumer demand is up for soy, pea and rice protein ingredients, and manufacturers are harnessing animal protein processing technologies to generate innovative, cost-effective and high quality plant protein alternatives. Datamonitor reports that the global market for ingredients derived from dairy and plant proteins was estimated to be worth ...
Sports Nutrition’s Widening Playing Field
Average Joes outnumber jocks when it comes to this category’s target consumers. Their needs are guiding new product innovation and, ultimately, rehabbing a bruised reputation.The category of sports nutrition supplements may bring to mind a very particular group of consumers, namely, bodybuilders and extreme athletes who are highly educated on fitness and will try almost ...
The Biggest Challenges for Contract Manufacturers
Though business is booming for contract manufacturers, the industry isn’t without its challenges. Marketers who want to go it alone should be aware that it’s not all smooth sailing, and those who work with a partner might find themselves relieved to have avoided these pitfalls. Challenging lead times: Since raw material suppliers are keeping less ...
Considerations In Contract Manufacturing
As brands focus their attention on product development and marketing, contract manufacturers fill in the gaps with facilities and expertise.There’s no question that supplements are in demand and the product landscape is growing as fast as the audience base. “With the rising cost of health care, people are increasingly turning to natural alternatives for what ails ...
Soda Steps Aside: Coffee and Energy Drinks New Caffeine Culprits
When former New York City Mayor Michael Bloomberg tried to ban sodas in sizes over 16-oz. in the city, he was met with backlash both local and widespread, and it didn’t hold up under the scrutiny of the state’s Supreme Court. His goal was to enhance the city’s health by going after what he thought ...
Functional Beverages
From supermarket offerings to health food store mainstays, there’s no question that consumers are shopping with an eye to health. But as the pace of living in America increases by the day, shoppers are finding themselves thirsty for convenience. Look no further than the newest research coming out of Nielsen for proof of this. According ...
Sweeten Up With Natural Alternatives
New FDA regulations will highlight added sugar content on the labels of food and beverages where it can’t be ignored or buried in ingredients lists. Suppliers are responding with sugar substitutes that sweeten the pot in both taste and nutrition. This past February, the U.S. Food and Drug Administration (FDA) announced proposed changes to food ...
Brain Health Ingredients For All Ages
As Baby Boomers age, they become the most obvious target for brain health supplements. But younger consumers are also shaping the category, from demand to delivery.With the new year brings resolutions to hit the gym and exercise, whether for overall health or to lose those holiday pounds. Gym regulars infamously dread these “January joiners,” but ...
Backstage With The Brands
It’s commonly known that branded ingredients offer the customer a level of scientific backing and security not easily attainable with generic ingredients. In addition, branded ingredient suppliers are often an invaluable source of marketing and merchandising support for both finished product manufacturers and retailers alike. Below is a sampling of some popular branded ingredients on ...
The Essential Enzyme
Food and digestive enzymes go hand in hand, so it was only a matter of time until the middleman was cut out and enzymes started going directly into functional foods and beverages.”“According to Recent report by Frost & Sullivan, during the economic downturn in the past year, food enzymes were viewed as processing aids that ...
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